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Children are our future and our most valuable asset. Every new -born child has the right to receive total love and care and to be cocooned in a nurturing environment.

Nurtured by Nature therefore are striving to make available a range of garments for new - born babies and infants that clearly reflect our philosophy. We have sourced what we believe to be the finest available yarn (New Zealand merino and cottons) in which to fashion our range. Our products have to meet all our criteria for selection, they are:
  • Super soft
  • Non irritant
  • A natural resource
  • Temperature control capabilities
  • Easy care for the parents: machine washable, non-shrink, colour fast, tumble dry
  • Healthy, no static charge build up avoids holding body odour
  • Low impact on the environment
  • Bio - degradable
  • Fire retardant
  • Quiet
We also set the highest possible standards of manufacture in an ethically sound factory environment. Wherever possible we only use biodegradable and recycled materials in our packaging and keep printing to a minimum.
 
With merino we discovered a yarn that met all our criteria and when fully fashioned into garments provides our customers with a truly safe, gentle and quiet product, the natural caring choice for new - born babies and infants. However it is important to remember that we are producing garments in natural fibres, which are not indestructible and do have to be cared for and are subject to normal wear and tear.
 
Quite simply we truly believe in the cocoon philosophy. A new - born baby's first experience of the environment it has entered should be as comfortable and secure as the one it has just left. Therefore by creating the 'Nurtured by Nature" range, we feel we are giving you the opportunity to share in our vision, providing a future generation with a comforting and safe cocoon of love.
 
It was with this very concept that we formed Nurtured by Nature in Auckland New Zealand 2001. We wanted to produce the finest soft and natural clothing range possible for newborn infants, with the emphasis on safety and practicality nurturing both Mother and child. We chose New Zealand Merino as our core fibre because of its unique qualities.
 
It is our goal to build a business based on sustainable, ethically and socially responsible methods of production. This goal starts with the raw materials used in our garments. Our merino wool is 100% New Zealand yarn. We are constantly looking to improve our position within the parameters dictated by our market forces.
 
Nurtured by Nature is fully committed to the lives of all the people who help us achieve our dream. Each one of our garments is a statement affirming the care and love we give to the new generation of beings in our world. The aesthetic beauty of our garments reflects the beauty of our business model, and we trust that this sentiment is delivered to each of our customers with every purchase.
 
 

 “ Trade is neither inherently good nor bad. But how it is conducted is a matter of great concern-and an unprecedented opportunity. Trade can either contribute to the process of sustainable development or undermine it. Given the rapidly accelerating destruction of the earth’s natural resource base, there is no question what the choice must be.” (-Hilary French, author of Costly Tradeoffs: Reconciling Trade and the Environment)

Nurtured by Nature Source our merino fibre directly from New Zealand Merino.

NZM acts to increase demand for New Zealand Merino globally by working with supply chain partners to champion the unique attributes of the fibre; NZM undertakes significant research & development to enhance all aspects of the Merino offering from on-farm practices to garment production. Journey limited is currently going through the process of becoming a supply chain partner with NZM.

In New Zealand, Merino sheep graze on pasture in ‘free range’ conditions throughout the year.  The free-range style of farming system suits both the high country environment (alpine and sub-alpine grassland) and the hardy Merino breed.
Merino producers have developed the necessary stockman ship, often over many generations, to ensure the health and welfare of their sheep and that the productive capacity of their farms is maintained or enhanced, rather than degraded, over time.
In New Zealand, the Animal Welfare Act (1999) defines minimum standards that specify the obligations of people who own or are in charge of animals. It also defines best management practices for the provision of an animal’s physical health and behavioural needs.

No Mulesing

Merino fibre is selected from properties that have never mulsed, or that have stopped mulesing sheep supplying Zque Merino fibre. Mulesing is named after Mr J. W. H. Mules. While shearing a ewe which had suffered several fly-strikes, Mules's hand slipped and his blade shears removed some skin from her hind end. After performing this procedure on his other sheep, Mules noticed that it prevented the occurrence of flystrike. The procedure was refined and experimented with and demonstrated to reduce flystrike. It was approved for use in Australia in the 1930s. This practice therefore greatly assists in the prevention of flystrike in the Australian environment.

Easy the bull terrier shares a quiet moment with Holly the lamb
Easy the bull terrier shares a quiet moment with Holly the lamb

Clive and Tracy who are the brand owners are extremely passionate about ethical and humane behaviour, “it is what our logo stands for” says Clive. “We run a small flock of sheep in the North Island ourselves and as long standing supporters of Animal Rights we are acutely aware and sensitive to how they should be managed with kindness and respect. We are also advocates of the United Nations Convention on the Rights of the Child, a human rights treaty. When we started Nurtured by Nature we wanted the best possible fibre for our baby garments and that is why we went to New Zealand Merino”.  We are greatly encouraged by NZM’s initiative as we feel this will give greater credibility to suppliers and help the consumer with their choices.

Dyes and Processing

Products and manufacturing processes have minimal impact on human and ecological health

Further to our work in this area we are examining all areas of our business to bring them in line with ethical trading initiatives. We have been investigating our production and can now report that, the dyes used in our processing are non AZO activated dyes from CIBA in Switzerland (www.cibasc.com)
 
“Our current cotton yarns are sourced under the Oeko-Tex 100 Standard”.
 
Philosophy of the Öko-Tex Standard 100 marking
 
The Oeko-Tex 100 Standard comprehensively addresses the Human Ecology component of textile products. It evaluates and screens for any harmful substances present within processed textiles intended to come into contact with consumers.
Oeko-Tex Standard 100 or Öko-Tex Standard 100 is an international testing and certification system for textiles, limiting the use of certain chemicals. It was developed in 1992.
 
Responsibility for the Oeko-Tex Standard 100 is shared between the 17 test institutes, which make up the International Oeko-Tex Association, which has branch offices in more than 40 countries worldwide. The criteria catalogue which forms the basis for the tests for harmful substances is based on the latest scientific findings and is continually updated, ensuring that the requirements for the human ecological safety of the textiles tested are more far-reaching every year. The test criteria and the related test methods are standardized on an international level and are widely included as guidance in terms and conditions of purchase and delivery right through to the retail sector. With a total of over 51,000 certificates issued for millions of different individual products, and over 6,500 companies involved world-wide, the Oeko-Tex Standard 100 has become the best known and most successful label for textiles tested for harmful substances.
 
The Oeko-Tex label is not only a recognized benchmark for the consumer – it also serves as an additional quality assurance tool for the manufacturer. The concept has become established as a safety standard throughout the textile manufacturing chain and enables checks to be made for any harmful substances at each stage in the production process. The test samples are tested by the independent Oeko-Tex institutes for their pH-value, formaldehyde content, the presence of pesticides, extract-able heavy metals, chlorinated organic carriers and preservatives such as pentachlorophenol and tetrachlorophenol. The tests also include checks for any MAC amines in azo dyestuffs and allergy-inducing dyestuffs. The use of flame-retardant and biocide finishes is prohibited in the clothing sector. The certificates issued are distributed or allocated in line with the international guidelines and specifications of the Oeko-Tex Test Association. www.oeko-tex.com

 
 
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